Rachelle Hernandez’s Bio

Rachelle Hernandez serves as Senior Advisor for Strategic Enrollment at the University of Texas at Austin. Ms. Hernandez has worked in admissions and enrollment management for over 20 years. She served as the associate vice provost for enrollment management and director of admissions at the University of Minnesota Twin Cities before her move to UT Austin. Over the course of two decades, she developed a strong track record for implementing strategic programs and initiatives that support the achievement of student-centered goals. In her work at the University of Minnesota, she led the creation of an enrollment management framework that engaged units and colleges across campus, resulting in the development of a coordinated campus-wide effort for new student enrollment and student success.

Ms. Hernandez is a frequent national speaker on admissions and access, student recruitment, enrollment management, and student access. She has served the higher education community in various professional association leadership roles and currently serves as codirector of the National Association for College Admission Counseling Chief Enrollment Management Officer Seminar and as a member of the SAT advisory committee, the ACT Higher Education Council, and the Access and Diversity Collaborative Advisory Council.

Ms. Hernandez holds undergraduate and graduate degrees from the University of Minnesota Twin Cities.